Have you thought about what makes you appreciably different from other home inspectors? If you haven’t, you’re not alone.It’s notoriously difficult to be objective about what makes you (and your home inspection services) unique in the eyes of the marketplace. Fortunately, there’s a straightforward way to find out how the marketplace perceives you and your services: Ask your customers. And when we say “customers,” we mean both real estate agents and homebuyers. While the vast majority of your referrals probably come from agents, it’s still important to understand how homebuyers view you and ...
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