Creating a successful marketing plan starts with knowing your customer and value proposition. These two critical components can help you make an effective marketing plan that resonates with your target audience and drives results for your business. Who is Your Customer? To understand your customer, you must identify their interests, habits, and pain points. What motivates them to reach out to you for a home inspection? What are their demographics? You can market towards gender, age, marital status, and income are among the demographics that assist you in defining your primary target audie ...
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