You’re a home inspector. To grow your customer base, your marketing tactics should always pertain to the home inspection industry, right? Not necessarily. When successfully marketing your business and services to potential customers, meeting customers where they are is half the battle. While you may read all the articles and journals out there about the home inspection industry or follow the latest news about detecting mold growths and examining tile roofing, your audience—everyday people who happen to be homeowners or buyers—may not. So, are there other ways you could make your ...
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